Be very specificTip! Find partnership opportunities to help grow visibility Reach out to 3rd/4th tier who have smaller followings but higher influenceTip! Join in Twitter chatsTip! Images + text = action – use photo captioning toolsTip! Ask people for action (shares, likes) – in detail. Tip! Don’t outreach to tier 1 bloggers.name and URLTip! Register your Twitter feed in WeFollow and Listorious for discoveryTip! G+ is tied to Google search, use the same terms in each post will eventually help your overall SEO on those termsTip! Use hashtags on Instagram to aid in discovery Where is your audience? Don’t force new behaviors on themUnderstand the big change in Twitter’s demographicsTip! Change the URL of images uploaded to Pinterest to your siteTip! Use tags in YouTube including your co.Include tracking codes to better result trackingGrowth, engagements, actions, website traffic, sales.Set your baseline so you know when something big is happeningCompetitive intelligence, rumors, unfiltered feedbackEveryone has hatersCrisis Communications: Social News Funnel.What do you want your program to accomplish? Social media drives to the marketing funnel.Where are your customers? Pick your platformsĪnd of course a plug for Social Media Club (but so incredibly important you will find a budget) Social Media Tools: The free and not so free
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